When a crisis occurs, or to prevent a negative or potentially negative situation from becoming a crisis, we recommend and help you implement procedures to control and manage the situation.

This may include logistical procedures and considerations in your operations – including your services, production, or sales, and logistics in your facilities.

Communicating immediately with internal stakeholders is critical in any negative or potentially negative situation. Whether this only includes a limited number of staff or extends to partners, shareholders, and specifically relevant community sectors, each of these groups require rapid, clear communications.

We are skilled at immediately assessing organizational needs; developing the appropriate messaging; and mapping, directing, and implementing the strategic communications plan. Often we script, train, and coach leaders, managers and staff on how to communicate and how to refer questions regarding the situation to the appropriate spokesperson(s).

This includes training and coaching staff, from those who are or will be directly involved in the situation, to those who may have to answer questions internally.

Communicating with external audiences such as the local community, government leaders, the media and the public requires careful messaging and appropriate outreach.

We help you develop and implement the strategy for communicating with each of these audience groups. This includes determining who will be the spokesperson. We often act as spokesperson — whether simply interfacing with the media–providing written statements and appearing on-camera.

When situations require/necessitate that a leader of your organization take on that role, we provide coaching.

To fully protect your organization in these fast changing times you must take a comprehensive approach to both risk management and crisis preparedness.

How can you be prepared for different types of crises? By ensuring that you have examined not only possible threats that you may be aware of but also having a solid and by having solid and an experienced team who knows what to do when something happens that threatens your business and reputation.

We audit your risk management plans and your crisis plan(s) to identify holes, weaknesses, and lack of planning/procedural for various threats and scenarios.

We help your organization develop crisis readiness plans or enhance an existing plan(s) to ensure preparedness when something does happen.

Services include:

  • leading the development of specific crisis procedures, coordination, and response-mechanisms for your organization;
  • developing Plan documents including Checklists for quick use in crisis situations;
  • advising on organizational planning for Plan activation including creating, training and deploying Crisis Teams;
  • developing, facilitating and leading Crisis Simulations so that the Teams learn how to face real world scenarios;
  • ensuring that your Plan addresses social media and online crises and response;
  • auditing existing Plans and working collaboratively with leadership and management to ensure that a comprehensive approach to risk management, crisis prevention and crisis management preparation is in place.

Services Including:

1) Crisis/Incident Response & Management

  • Strategic Counsel
  • Hands-On Response Coordination
  • Message Development & Full Communications Services
  • Training and Coaching Leaders, Managers, & Staff
  • Acting As Spokesperson

2) Comprehensive Risk Management & Crisis Preparation

  • Crisis Preparedness Playbook
  • Risk Management & Crisis Prevention Audits — Preparedness, & Crisis Management Planning
  • Crisis Team Training

3) Reputation Management

  • Strategic Assessment & Recommendations for Crisis & Reputation Recovery
  • Counsel on Reputation Measurement