Organizational Growth and Brand Building.
- Positioning Your Organization for Growth.
- Expanding your brand to become a prominent (or even more prominent) industry or category leader.
- Preparing to enter new markets.
- Public Relations Campaigns – Planning & Implementation
We can help you define a clear vision. And we create a strategic road map to deliver high impact results.
Services we offer
- Program Planning and Development
- Social Media Strategy and Planning
- News Releases
- Media Advisories
- Videos
- Editorial Calendars
- By Lined Articles
- Newsletters
- Op Eds
- White Papers
- Awards and Honors
Case Study: Communicating and Creating Visibility Through Content Creation for Massport
Four Centuries of Innovation: From Massachusetts to the World
Ten years ago, Janey Bishoff led and managed a project with Dr. Robert Krim to help the Massachusetts Port Authority brand Massachusetts’ incredible 400-year history of world-changing innovations in a new building at Logan International Airport. Bishoff and Krim worked with Massport executives and their architects, AECOM, to understand the design they were developing for a new Connector between Terminals C and E. As designs were considered, our team honed in on the idea of a wall-mounted installation that would showcase 50 of the most significant innovations born in Massachusetts.
Bishoff and Krim had access to a plethora of historical information about the hundreds of Massachusetts-born innovations from research gathered by the Boston History and Innovation Collaborative (a non-profit organization Bishoff helped Krim start). Thus, identifying potential content was the easy part. But selecting only 50 innovations to display was only the first challenge Bishoff and Krim faced. Distilling and communicating the essence of each innovation in just a few easily understood phrases and sentences and giving each a name was the next. A supremely talented Massport employee sought out, curated, and created the visuals.
Over months of work by our team the installation began to take shape, but it needed a name. “Four centuries of innovation” was factual enough, but didn’t distinguish these from other innovations throughout the world, so Bishoff paired it with: From Massachusetts to the World.
Nearly twenty months later the installation was celebrated with a ribbon cutting. Three large screens flash an image for each innovation on a continuous loop. The names of each of the innovations are also inscribed on the walls throughout the Terminal Connector.
- Marketing Plans including:
- Brand research and analysis
- Competitive research
- Positioning
- Analysis, Recommended Actions, and Hands-On Implementation Assistance
- Communication Plans
- Communicating organizational change – critical for mergers and acquisitions
- Internal communications planning, strategy and guidance
- External communications planning, strategy and implementation
- Consulting and Coaching on Marketing and Communications Staffing and Structure
Does your messaging resonate in a compelling manner? Is it targeted to your dominant market(s)? Is it appropriate for your potential market(s)?
Navigating today’s constantly changing world and the many ways this can affect your customers/clients and perceptions of your organization, services, or products requires careful attention to messaging.
- Messaging Development
- Messaging Refinement
- Taglines
- Speaker Coaching
- Presentations—Slides, Videos, and Speaking
- Speechwriting
- By-lined article Ghostwriting and/or editing
- Planning To Establish Or Expand Thought Leadership Program
- Guidance on Editorial Calendar Development
- Ghostwriting and Editing
- Spokesperson Training
- Communications & Marketing Staff Development
- Media Training
- Crisis/Incident Response and Management
- Strategic Counsel
- Hands-On Response Coordination
- Message Development and Full Communications Services
- Training and Coaching Leaders, Managers, and Staff
- Serving As Spokesperson
- Comprehensive Risk Management and Crisis Preparation
- Crisis Preparedness Playbook
- Risk Management, Crisis Prevention, and Preparedness Audits Crisis Team Training
- Crisis Team Training
- Reputation Management
- Strategic Assessment and Recommendations for Crisis and Reputation Recovery
- Counsel on Reputation Measurement
